Making visual tools since 2005

GrowthWheel is a worldwide recognized visual tool designed for business advisors to help entrepreneurs make decisions and take action

GrowthWheel International Inc. was founded in Copenhagen, Denmark in 2005 by serial entrepreneur David Madié based on the idea that there had to be an alternative to the conventional business plan — a better way to support the decision-making and action planning that takes place in companies every day.

In 2008 GrowthWheel (formerly known as "Startup Company") changed its business from training entrepreneurs to training and certifying business advisors, who discovered the visual and simple GrowthWheel Toolbox and realized the potential for using it in 1:1 advisory sessions with client companies and for workshops.

In 2010 GrowthWheel incorporated in New York City to launch in the United States, and in 2015 a subsidiary joint venture was created in Johannesburg, South Africa. Today we still have offices in three countries.

Today GrowthWheel has trained and certified more than 2,000 business advisors, incubator managers, business angels and entrepreneurship educators in 40 states in the US and in 34 countries around the world.

Together with the network of GrowthWheel Certified Business Advisors we continue our quest to find the best ways to help entrepreneurs make decisions and take action.