GrowthWheel for Export Advisors
—To export, think like a startup
Starting to export is like starting a company all over again. All decisions are on the table, and many things must be done from scratch.
When an established company sets out on a journey to enter a new market, it’s facing some of the same decisions that face an early start-up.
As an export advisor you might find yourself getting many questions from clients about tarifs, compliances, or other legal and technical issues. However –as you know– there is much more to export and internationalization than the legal side.
The start-up company is making decisions for the first time about its products and services, how to build customer relations, who to partner with, how much to invest, etc. For the export company it’s the same — because all decisions that were made for the business in the home market are now on the table again.
The GrowthWheel Tools
"When going to new markets you must consider everything related to new markets" – to paraphrase the Chinese philosopher Sun Tsu in The Art of War.
For the purpose of being prepared, it helps to have a checklist of areas where decisions and actions are needed (and where they can wait). GrowthWheel is such a checklist:
With GrowthWheel, you can do a 10 min. screening and after a 20 min. conversation with the client, you can agree on the first 3 Focus Areas. Then you can start working on decisions and a 30-60-90 Days Plan.
Give your clients the perspective from 30,000 feet
The GrowthWheel Framework works well for exporters because the tool gives you an opportunity to take your one-to-one sessions with clients to a higher level and create more value for them. You will also be able to extend your relationship with the client because the GrowthWheel Framework allows you to engage in more decisions relating to internationalization.
Advanced Tool for Export and Internationalization
While the GrowthWheel toolbox covers all the basic decisions, there are a number of decisions that are specific to companies that are going abroad. The GrowthWheel Advanced Tool for Export and Internationalization gives you 25+ extra Decision Sheets that dig deeper into the decisions you need to make when exporting.
Such decisions relate to market selection, market adaptation, international partners, etc. Our advanced series tool has been developed in close collaboration with export counselors and commercial service professionals and we offer it as a free add-on for CGBP certified advisors with a GrowthWheel license.
Open Intro Webinar
—Get to know GrowthWheel
The fastest and best way to learn about GrowthWheel is to attend our live webinar where David Madié will demo the tools and online platform.
Sponsor of NASBITE International
We are proud to sponsor NASBITE, the National Association of Small Business International Trade Educators.