Get to Know GrowthWheel
—Help client companies make decisions and take action

GrowthWheel is a visual toolbox and online platform used by business advisors, incubators, and entrepreneurship educators to help businesses make decisions and take action.

It helps startup and growth companies build their businesses through a simple action oriented process — one that stays true to the way most entrepreneurs think and work.

For the business advisor, the absolute flexibility of the toolbox means that it can be fully adapted to existing advisory tools and client needs, and it can even be used by clients themselves, thereby saving time for the advisor.

The GrowthWheel framework is used to start structured conversations about a business, and helps the entrepreneur identify opportunities and challenges of the company. Avoid blind spots using the framework and identify the most important focus areas within your client’s business. Our wheel serves as the main checklist for what steps to take next.

360° Perspective Made Simple.
—Make a screening of your business.

GrowthWheel was designed around the observation that all businesses – in all industries and life stages – have four lasting challenges in common: They must create an attractive Business Concept, build a strong Organization behind it, develop lasting Client Relations, and do so while maintaining profitable Operations.

GrowthWheel breaks down the 4 challenges into 20 Focus Areas. This gives a 360° view on business decisions and maps out what areas your client needs to focus on.

Lasting Customer Relations
—Finding and keeping clients

Networking to meet the right people. Choosing the right way to do marketing and organizing an effective sales process. Getting in the media and on the customers' agenda through communication and PR. Living the values that shape the branding of the company.

Attractive Business Concept
—Meeting or creating demand

Getting the right business idea and designing the right product portfolio. Selling it to the right customer segments using the right revenue model and doing so while maintaining a strong market position.


Strong Organization
—Building teams and partnerships

Finding the right ownership and board, recruit and develop the right employees. Outsourcing tasks through partnerships with suppliers and contractors and mapping core business processes. Having the legal framework in place for working together.

Profitable operations
—Being productive. Making money

Making sure the right financial practices are in place and ensuring that there is enough funding for profitable investments to be made. Setting up the right production and delivery system to secure profitability, IT-systems to make operations profitable and facilities that makes the operations effective.